Privacy Policy

This Privacy Policy describes how Novastra Performance (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, process your payment, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen for fraud, and provide marketing information when in line with your preferences.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

• • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • We may share your Personal Information to comply with laws and regulations, respond to subpoenas or lawful requests, or otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

• • We use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your Personal Information here: https://policies.google.com/privacy. Opt-out here: https://tools.google.com/dlpage/gaoptout.

  • We may share information with advertising partners through cookies or similar technologies.

Opt-out options:

• • Facebook

  • Google

  • Bing

  • Digital Advertising Alliance Opt-out

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping and order fulfillment, and keeping you updated about new products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the EEA, we process your information under:

• • Your consent

  • Contract performance

  • Legal obligations

  • Protection of vital interests

  • Public interest tasks

  • Legitimate interests (without overriding your fundamental rights)

Retention

When you place an order, we retain your information for our records unless you request erasure.

Automated Decision-Making

Shopify uses limited automated decision-making to prevent fraud, including temporary denylisting of IP addresses and credit cards.

Your Rights

GDPR

You have the right to access, correct, update, erase, or port your data. Contact us using the information below.

CCPA

California residents have the right to access, correct, update, erase, or port their data. You may also appoint an authorized agent to make requests on your behalf.

Cookies

We use functional, performance, advertising, and social media cookies. Most cookies are persistent and last between 30 minutes and two years. You can manage cookies via your browser settings.

Do Not Track

Because there is no consistent industry standard for Do Not Track signals, we do not alter our practices when we receive such a signal.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact

For questions or complaints regarding this Privacy Policy, please contact us by e-mail:

📧 purchasing@novastracorp.com

If you are not satisfied with our response, you may contact your local data protection authority.